Evangelische Bank eG
IBAN: DE85 5206 0410 0000 0001 24
Social media such as Facebook, Instagram, TikTok or YouTube have become indispensable when it comes to communication - especially in such a large and populous country as India. It has given a voice to many previously voiceless and unreached Indian citizens and has opened up new horizons. The number of users is increasing rapidly. On the flip side, digital media has also given birth to an entire industry of disinformation and misuse.
SPEAK – ethical, authentic and knowledge-based information
The Church of South India (CSI) uses many social media platforms but is also aware of the dangers of fake news and hate speech. The CSI has developed the SPEAK project to combat this and to use the networks to spread the gospel and other information. SPEAK stands for "Social media, Prioritize Ethics, Authenticity & Knowledge". The aim is to teach digital media literacy based on ethical core values, authenticity and knowledge. The project will train a total of 300 ministers, catechists and volunteers as social media communicators in workshops lasting several days.
There will be around 500 million social network users by 2022.
Spreading the Gospel and providing rapid aid in the event of a disaster
The CSI social media communicators have many tasks. They spread the Gospel and raise awareness of ecological issues such as the impact of climate change. They are given the tools for crisis communication, e.g. when natural disasters, social and political unrest or pandemics occur. In this way, help can be organised and coordinated as quickly as possible. Dealing with disinformation and hate mail is also part of the programme. The CSI's solidarity-based social media network is thus being continuously expanded at national and international levels.
We are pleased to hear that you are interested in this project. If you have any general questions, please use the contact form below. We are also happy to help you personally if you have any questions or require further information – by phone or by E-mail.
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